You’ve undoubtedly seen it–the Trump commercial about how Joe Biden wants to defund the police. It’s a hellscape, and a complete lie. It’s also pretty effective, in its appalling way. That’s how the Trump campaign will be run.
The Biden commercials, on the other hand, predictably (and correctly) emphasize empathy, unity, and optimism in tough times. That’s the stark choice for America in November: fear and anger versus hope and unity.