Division is the only card in Donald Trump’s deck. It’s who he is, and what he does. His whole political career is based on the assumption that his base is large enough to win national elections by itself, thanks to the magic of vote suppression and the Electoral College. That’s not what actually happened in 2016, but he thinks it did, and for the purposes of this post, it is his belief that matters.
So how does Biden deal with this? By focusing his ire on Trump, and not his supporters. There can be no “deplorables” in this campaign. He should make it clear that the culture wars will not be unleashed during his administration, and that white Christians are still valued in this country. Just because they don’t have the right to run it purely in their own interests anymore doesn’t mean the gas chambers are the next step in the process.
But, you say, Obama tried to unify the country, and look what happened! That’s true, but things have changed. Obama failed, in spite of his best efforts, because he was the first African-American president, and a large segment of the country simply could not accept it; Biden, on the other hand, is a white man with strong political roots in the African-American community. He’s uniquely qualified to bring the country together. Furthermore, we’ve now lived through the horrors of 3+ years of Trump. That counts for something, too.
It will be a difficult job. Difficult is not the same as impossible. I will address this in more detail in a future post.