In general, you can divide the PBPs into three groups: big “globalist” businessmen who appreciate Trump’s tax cuts and deregulation, but worry about his tariffs, reactionary social policies, and random interventions; owners of smaller businesses with only domestic clientele who love the man to death; and their wives, who have to balance their economic self-interest against Trump’s deplorable behavior.
There are plenty of votes to be won here, particularly among the women, if you’re willing to forego “socialism.” Is that tradeoff worth it? In 2018, it depends on the makeup of each individual district. The issue will be much more acute in 2020.