He was fabulously wealthy and famous, but it was never enough. He had a huge chip on his shoulder. He thought he didn’t get the respect he deserved (due largely to the fact that he was known for blowing the big one), and he hated the establishment for it. When given the opportunity, he took money from the Saudis and worked to set up a crass counter-establishment. Whether his efforts will be successful or not remains to be seen.
Is it Trump or Greg Norman? You decide. They’re effectively business partners with the LIV Tour today.