Recruiting commercials for the military used to be rather sober affairs which emphasized the opportunity to become educated in a tech field at the government’s expense and to assist helpless civilians. As you would expect, Hegseth will have none of that. His commercials show images of ripped, patriotic soldiers relentlessly blowing stuff up. It looks like something out of a video game rather than real warfare.
With that as background, are you surprised that he wants to livestream the execution of a notorious criminal? It probably won’t even bother him that our opponent in the ongoing war is one of the few countries that does the same thing.