As everyone knows, Trump beat Marco Rubio decisively in the Florida Presidential primary several months ago. Having decided, after much ado, to attempt to retain his Senate seat, Rubio is being challenged by Carlos Beruff, a wealthy developer who, quite logically, is running as a Trump clone. He ties himself explicitly to Trump in his ads and proudly uses the same coarse language as the man on golf cart.
Rubio is ignoring Beruff and is running ads attacking Clinton and the Democrats. Unlike Trump, Beruff isn’t a celebrity, and he isn’t benefiting from any free media, so his campaign isn’t getting any traction. It appears that Rubio will beat him decisively in next week’s primary.
The formula seems to be Trump minus celebrity status equals zero.