Imagine that you are a businessman and you are forced to choose between Trump and Cruz. Which one would you prefer?
While they agree on several important points affecting your interests (immigration; tax cuts; deregulation), they have completely different mindsets and personalities. One of them is a hyperkinetic economic nationalist whose business has accustomed him to dealing with government on a regular basis; the other is a small government reactionary whose views on the economy were last fashionable during the Coolidge Administration.
For me, this would be a difficult (and painful) choice. It probably would depend on the extent to which your business relied on access to overseas markets and the assistance of the government. On balance, I hate to say it, but I would give Trump a slight edge in spite of his protectionist leanings, because he at least doesn’t want to bring back the gold standard, and he wouldn’t aspire to recreate some sort of 19th Century laissez-faire nirvana.