In a new Trump commercial, the man on golf cart stomps grimly towards the camera, chest out, arms swinging, looking like a gorilla. The announcer tells us proudly that he’s “a bull in a china shop.” The message is raw and clear: these are tough times; the world is full of evil, dangerous people who hate real Americans; and we need a strong man to protect us. Wimps wearing masks need not apply.
The message is designed to appeal to angry men with too much testosterone, and both men and women who feel insecure in difficult times. How should Biden counter it?
By showing that Orange Jesus did not keep us safe from the pandemic; in fact, he refused to take any responsibility for it. By providing the visual evidence that the alleged strongman actually sucks up to dictators, and only bullies our friends. By proving that what Trump calls strength is actually bluster, capriciousness, stupidity, selfishness, and mindless brutality. By showing the recent evidence that divisiveness only leads to a cycle of violence, which threatens us all.
Over to you, Mr. Vice President.