How do you break up an algorithm? That, in a nutshell, is the antitrust challenge presented by Google.
Google dominates in its field and inevitably influences the political landscape with the preferences that it creates. That makes the company a legal and political target for both the right and the left. The problem, however, is that competitors do exist, consumers don’t have any beef with Google, and there is no obvious legal solution to its dominance. The remainder of its activities are just a sideshow.
Buy or sell? I’m neutral on this one. Google’s trajectory looks fairly flat to me. There is no reason to believe that its core competency will be challenged in the foreseeable future; conversely, there is no reason to believe that it will become a diversified behemoth, like Amazon.