Here are the three kinds of voter, with the key question they ask:
1. IDENTITY VOTERS: Which candidate reminds me the most of myself?
2. VISION VOTERS: Which candidate has the same vision of a just society that I do?
3. POLICY VOTERS: Which candidate proposes the best means to get to the just society?
The vast majority of voters are in the first two groups. Paradoxically, virtually all of the chatter about campaigns revolves around the third group. You don’t even get to that question unless you’ve passed the first two tests, and for most people, it never comes up.
It is the one lesson of politics that Donald Trump understands far better than his critics, and the reason that Elizabeth Warren is unlikely to be the nominee even though her innumerable plans are, in general, quite popular.