Traditionally, GOP candidates moved to the right during the primaries to attract the reactionary activists, and to the center during the general election to win over swing voters. Trump’s great “contribution” to the GOP was to reject this approach; he did nothing but feed red meat to the base during the 2016 and 2020 campaigns. Many of his followers have learned from him, and have adopted the same strategy.
The problem, of course, is that the reactionaries don’t represent anything close to a majority of the American electorate. If you aren’t willing to change your approach, the obvious alternative is to change the electorate to reduce the number of blue voters. That is exactly what the Republican Party is doing today.
And if that doesn’t work, Plan B is insurrection. That’s been tried, too.