Donald Trump insists that “tariff” is the most beautiful word in the English language. He has called himself a “Tariff Man” for years. And yet, his commercials on the economy make no mention of tariffs at all; they simply call on America to trust him. Why?
Because he has to know, at some level, that the tariffs that will inevitably follow his election will be unpopular, because, regardless of what he says, they will result in inflation. And because he wants the choice to vote for him to be one based on faith, not reason.