An effective political commercial does at least one of two things: it tells you something you didn’t already know about the candidate; or it makes you feel more strongly about him. What does this mean for commercials in 2024?
Commercials which portray Trump as an evil crook or which complain about inflation probably won’t make much of an impact, since everyone already has a view of Trump and has experienced inflation. But a commercial about the impact of Trump’s tariffs might very well move the needle, because the average voter knows nothing about these plans. The same would be true of Trump’s supposedly secret plan to end the war in Ukraine. The public deserves to hear more on this issue.