You remember the Marlboro Man: the rugged, self-reliant cowboy. Thirty years ago, he was a nonpartisan figure. Today, he is clearly a Trump voter.
But should he be? Donald Trump is a bully and a whiner. He owes his position to his daddy’s money. He’s loyal to no one but himself. He’s about as far from the quiet, stoic cowboy ideal as you can get.
Given the conspicuous distance between Trump’s image and reality, it should be possible for the Democrats to win back at least some of the voters who think men should be strong, silent providers. Making an effort to find candidates who appear to fit the stereotype would help.