You’ve probably seen the commercial for Alexa featuring an elderly black couple dancing to their favorite romantic song. Two years ago, I can guarantee you that the couple would have been white. The trend towards inclusiveness in ads is unmistakable.
That illustrates the difficulty the right will have dealing with “woke capitalism.” They can keep corporations from making overtly political statements with threats of boycotts and arbitrary regulatory action, but they can’t really do much to influence corporate culture, or how it manifests itself in commercials. Even emergency political powers wouldn’t do the trick. It is a war that is doomed to fail.