“Forget the tweets,” the Trump campaign says to suburban moderates. “They’re just entertainment for the base. They’re not real. What’s real is a booming economy, and your tax cut. We’re also more or less at peace. Do you really want to put all that at risk by voting for a Democrat?”
“Forget the regressive tax cut,” the Trump campaign says to the rural white Christian base. “Forget the billionaires in the Cabinet and the anti-worker regulations and the proposals to take away your health insurance. They’re not real. What’s real is the tweets. Trump is on your side against the illegal immigrants and the uppity women and the lazy minorities who want cuts in line. He tells you that every day. Do you really want to put all that at risk by voting for a Democrat?”
These sales pitches are obviously mutually exclusive. The job of the Democratic nominee is to make everyone in America aware of it.