You’re the head of the RNC, and the prospects for the 2018 election aren’t looking too good. The public isn’t giving you much credit for the roaring economy, and some of your swing voters (women in particular) are appalled by Trump’s antics. What do you do?
You don’t need to convert anyone to win the midterms; you just need to fire up your base. The best way to do that is to attack the Democrats, not to bang on about the GOP’s meager accomplishments. Here’s how to do it:
1. Double down on the culture wars. The president helps you with that with his tweets on a daily basis.
2. The Democrats are coming for your tax cut. The voters may not be very impressed with their tax cut, but that doesn’t mean they want to give it back.
3. The Democrats are coming for your guns. No elaboration necessary.
4. Control of the Supreme Court is at stake. If Kennedy retires and the Senate turns blue, what will you do?